research and promotion programs

It takes more than just a bountiful harvest to succeed in today’s agricultural marketplace.  Many farmers find strength in numbers by pooling resources and expertise to grow and sustain their businesses in both the U.S. and international markets. For soybean farmers, the United Soybean Board (USB) works to maintain and expand domestic and foreign markets and uses for soybeans and soybean products.

Working through the U.S. Soybean Export Council, the USB annually conducts about 140 projects in international markets to promote U.S. soy products.  Comprising 70 soybean farmers, the USB facilitates trade servicing and technical support programs with importers, processors, livestock producers, and aquaculture operations.  Another important component of the soybean marketing effort is to invite international buyers, processors, and other users of U.S. soy products to the United States to understand and see firsthand the U.S. soybean production, processing, distribution and transportation systems.

Kindle, iPad, and Surface—oh my! It’s fascinating to think about the increasing number of electronic tablets in the marketplace. However, a recent survey suggests that students and educators alike grab another notepad when it comes to comprehending what they’ve read. And that notepad is made of paper.

In fact, 74 percent of college educators surveyed in the 2015 Annual Back to School Report said that their students are more likely to stay focused when they are using a notebook and textbook rather than a laptop. Almost 80 percent of the K-12 teachers in this same survey also said that their students comprehend information better when they read on paper. As such, 63 percent of the teachers surveyed indicated that their courses involved paper-based learning.

Meet Jack, a sixth-grader who is eager to become a school nutrition and fitness game changer. He is one of nearly 20,000 student ambassadors with Fuel Up to Play 60 (FUTP 60), a program launched by the National Dairy Council (NDC) and National Football League (NFL) in collaboration with USDA. FUTP 60 empowers youth like Jack to improve nutrition and physical activity at their schools and in their communities. Jack serves as student ambassador for his home state of Delaware.

In late July, he and a select group of top ambassadors trained like athletes at the 2015 Fuel Up to Play 60 Summit in Chicago—his first visit ever to the Windy City. In addition to playing flag football, making friends and having a great time, the ambassadors learned all about nutrition and the benefits of getting at least 60 minutes of daily physical activity. Most importantly, they learned the leadership and communication skills necessary to work with students and school staff to deliver FUTP 60 activities that meet their school’s wellness goals. Those goals could include introducing salad bars, planting and harvesting fruit and vegetables in a school garden or inviting an NFL player to talk about all aspects of wellness, to name a few.

Why does someone choose to serve on a USDA board?  To find out, we asked several members of one important board that very question.

The Peanut Standards Board, which is overseen by USDA’s Agricultural Marketing Service (AMS), was created by Congress to establish quality and handling standards for peanuts sold in the marketplace. Peanuts are an important agricultural commodity. According to the American Peanut Council, U.S. peanut farmers produce around 1.9 million tons of peanuts annually on approximately 1.44 million acres. In 2014 American peanut production generated an estimated $1.1 billion in revenue (NASS).   Peanut quality affects the entire industry and the Peanut Standards Board is comprised of a mix of producers and industry representatives covering the entire supply chain. This means peanut farmers, manufacturers, shellers, importers, and their representatives are all welcome to serve.

Sometimes the right blend can change your perception. One of our industry research and promotion programs is remixing school meal items to help change students' preconceptions and get them to eat healthy foods.

The Mushroom Council helped out on this front in a number of ways. The Council, which is overseen by our agency – the USDA’s Agricultural Marketing Service (AMS) – encouraged schools to use recipes that added mushrooms to their beef burgers. By reducing some of the beef and adding the hearty texture of mushrooms, schools were able to increase student consumption of healthy meals without compromising taste.

Meet Mariana Lizeth González Sánchez

The future of agriculture is bright when looking at young people like Mariana Lizeth González Sánchez, a current member of the National Mango Board. With nearly 8 years’ experience in the mango industry, Sanchez is the manager of exports at EB International. In her role, Sanchez is responsible for purchasing, logistics, exporting and marketing of mangos.

They often say big things come in small packages. That is the case for the highbush blueberry, a fruit that is only small in stature. July is National Blueberry Month and people all over the world are busy enjoying blueberry-inspired fruit salads, smoothies, and other refreshing foods. In addition to this month-long celebration, blueberry fans have another reason to get excited – the 100^th anniversary of commercial blueberries.

The blueberry’s journey from farm to table began in 1916 in Whitesbog, N.J., when Elizabeth White teamed up with USDA botanist Frederick Coville to go against conventional wisdom and breed a variety of wild blueberries to be sold on the market. The blueberry’s 100-year history contains many milestones. This includes being named the official state berry of New Jersey, an iconic appearance in the classic Willy Wonka movie, and being planted in the White House kitchen garden.

Meet Verity Ulibarri

Family values have proven to be the source of Verity Ulibarri’s success. As the vice president for Farm Credit of New Mexico and a board director for the Sorghum Checkoff, the sorghum producer from New Mexico is making strides in the agriculture industry.

Ulibarri, a fifth-generation farmer, said she always wanted to be a farmer. She and her husband, Anthony, started their own farming operation in 2011. They grow sorghum and wheat and run stocker cattle on approximately 1,700 acres of land.

As recent studies indicate agriculture is one of the best fields for college graduates, it is imperative for the industry to groom the next generation of leaders. All of us here at USDA’s Agricultural Marketing Service (AMS) would like to highlight the efforts of a couple industry Research and Promotion Programs for encouraging young students to choose agricultural careers.

The Pork Checkoff and the US Pork Center of Excellence worked together to develop Swine Science Online (SSO) courses that teach students scientific principles and management skills to best prepare them for careers in the swine industry.

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.

In the agriculture industry, having a green thumb can help businesses improve their yield and their bottom line. As good stewards, our nation’s farmers, ranchers, and agricultural business are also committed to another type of green. Through sustainable and conservation practices, ag businesses are finding multiple uses for products, which reduces land and water usage.

The USDA’s Agricultural Marketing Service (AMS) witnesses these efforts first-hand while overseeing industry Research and Promotion Programs. These self-help programs that are requested for and completely funded by the industry are charged with developing cutting-edge marketing campaigns and supporting nutrition research that benefits all of the industry’s members. Many of their research projects focus on sustainable practices and conservation. While we know that the list of these types of projects is endless, we would like to highlight a few of the things that the cotton industry is doing.