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Social Media Moment Number One: Redesigning USDA

If you've been following our favorite Social Media Moments of 2011, you can see we had a lot to choose from. Top on our list isn't necessarily a social media moment, but is an important moment in our focus on providing better service through web communication. The redesign of in April 2011 was only the beginning of changes we're making with our web program - USDA agencies are working to redesign their websites in 2012 for a consistent user experience and we consolidated many websites to streamline access to information, making it easier to find information that's important to you.

We chose this launch because it is a shining example of the platform that we at USDA are working to build and maintain that is relevant and responsive to your needs. This redesign was a collaborative effort with our agencies and based on insights and feedback of our users. Your feedback is important to us, and we want you to be sure that your voice is always heard.

Redesigning USDA Online

You may have noticed a fresh, new look on last night – we're excited to announce the launch of our redesigned website!  Our redesign team has been hard at work designing a new look and feel that should make navigating our site more user-friendly and intuitive.  In support of our One USDA approach, we strive to provide a consistent, high value online experience that focuses on our users’ top tasks and requests.  One USDA unifies our mission areas and offices to provide all of our stakeholders with a cutting-edge experience that empowers education, decision-making and action.

Not only did One USDA inspire the design of our new website, it also describes the collaborative redesign process.  Using only in-house expertise and resources, the collaborative effort was led by our Web Communications Division and agency web professionals who contributed to the information architecture and design elements, a significant cost savings for the Department.

USDA’s Blog is Getting a Makeover

By Peter Rhee, Creative Media Director

In a few days, USDA will launch a newly revamped and refreshed Blog, bringing key enhancements to our current offering. You will notice a new look and feel, enhanced search capabilities, easier navigation, categorization, and faster access to previous blog posts.