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A Deeper Look into the USDA.gov Website Redesign

We hope you are finding it easier to get the information you need on USDA.gov following the launch of our site redesign in March. We’ve already welcomed over 1 million visitors to the new site and we are pleased with the positive feedback we’ve received thus far.

Our redesign makes it easier for you to get the news you care about quickly and get on with your busy life. Now, you can explore “USDA in Action,” an area designed to quickly share what’s happening across the department. And another friendly feature is being able to sign up for email updates with the click of a button from any page on the site. It’s all part of our strategic efforts to improve upon digital communications across USDA, strengthen collaboration with all of our USDA agencies, and expand our digital capabilities.

A Complete Redesign with You in Mind

We're excited to launch a complete redesign of USDA.gov featuring stronger visual storytelling components, a more modern user-experience with easy to find services and resources, and to top it off, a completely mobile-friendly design. 

Streamlined Design and New Features for USDA.gov

Over the past two years, USDA has undergone a major redesign of USDA.gov and most Agency and Office websites.  While we’ve taken major steps to improve the user experience and usability through a streamlined and modern look and feel, we continue to learn and expand on these improvements as we progress through our redesign processes.

As part of this redesign, we focused on further optimizing the homepage for ease of use and to maximize resource exposure for USDA.gov users based on Federal best practices and lessons learned from prior USDA Agency website redesigns. Web and social media analytics also provided key insights to popular content and user preferences, which we continuously evaluate to make adjustments to our digital content.