local food

The demand for local food is strong and growing. To meet the growing demand, farmers market managers are becoming creative entrepreneurs who connect rural America to urban and suburban businesses.

Last week, during National Farmers Market Week, I had the pleasure of visiting Crofton Farmers Market in Crofton, Maryland, to recognize state and local efforts to bring fresh foods and economic growth into their community. During my visit, I was given a tour of the market by market managers, Chad Houck and Scott Hariton, who are business partners with a passion for their community.

National Farmers Market Week is a good example of why I say it’s an exciting time to be in agriculture. More than ever, all segments of the food industry are coming together to provide consumers with foods fresh from the farm, and farmers markets lead the way.

As I visited markets in Alexandria, La., and Greenwood, S.C.—and right here in Washington, D.C.—I saw firsthand the positive impact of farmers markets on the businesses and communities around them.  And, through our 2015 Market Managers Survey results, we know that across the nation farmers markets are helping build businesses and bring communities together.

This National Farmers Market Week, we celebrate a growing national trend that exemplifies the power of partnership in achieving common goals. Across the country, sponsors of USDA’s Summer Meals Programs are joining forces with their local farmers markets, realizing a multitude of shared benefits.  These partnerships increase access to the local seasonal bounty the summer months have to offer and help keep kids and their families nourished and active while school is out. Check out how three communities are taking full advantage of all that farmers markets during the summer months!

Today, we celebrated National Farmers Market Week at Uptown Market in Greenwood, South Carolina, highlighting USDA support for the local food sector in South Carolina and across the country. Uptown Market Manager, Stephanie Turner, and Greenwood Mayor Welborn Adams joined us in thanking the farmers and vendors, and recognizing the great benefits their market has brought to the local community.  The Uptown Market is a special place for USDA’s Agricultural Marketing Service (AMS), with a special connection to my program and work we do.

In 2013, AMS Architect, Fidel Delgado, got involved in providing technical assistance for the design and development of the new Uptown Market pavilion.  We worked with city officials, businesses leaders and local farmers to understand the community needs for the farmers market. The planned site was originally a railroad station and inspired the design that mimics a train station to fit the historic character of the town.  From our visit today, it is clear this market is creating business opportunity and serving as a community resource.

It’s a simple sign that has a pretty easy request, “Buy Fresh. Buy Local.”

It’s one that Gene Thornton hangs at his market stand each week at The Market at Ag Heritage Park on the Auburn University campus in Alabama. During market season, the sixth-generation farmer travels more than 40 miles from his small, organic farm in Roanoke to Auburn each week of market season. But he says the drive from Sneaky Crow Farm is worth it.

National Farmers Market Week is the perfect time to reflect on the evolution we’ve witnessed in our nation's local and regional food systems, and to celebrate the results of the public and private partnerships that have made success possible.

The local food sector represents more than $12 billion dollars per year in sales, according to industry estimates.  That’s a lot of economic growth and opportunity for American producers and businesses.  And, in the newly-released results of the 2015 survey of nearly 1,400 farmers market managers, we are able to see the direct benefits these markets provide to businesses and communities across the country.

At the Center for Nutrition Policy and Promotion, we are excited about using local foods and flavors to create healthy and delicious plates. Through our MyPlate, MyState initiative, we are working to connect American families with the foods grown in their communities – raising awareness that all healthy foods and flavors have a place on MyPlate.  As part of that initiative it was my privilege to attend the 5^th annual Kids’ “State Dinner” last month, when the winners of the 2016 Healthy Lunchtime Challenge, were honored for their MyPlate-inspired recipes.  For the first time this year’s contest, in which young chefs ages 8-12 from across the country create healthy recipes and show off their food know-how, included an emphasis on local and regional foods through MyPlate, MyState.

It was thrilling to see such creative approaches to amplifying local and regional foods. The winners truly captured the agricultural, historical, and cultural significance of their communities through food. I had the pleasure of meeting many amazing young chefs in attendance, including 11-year-old Abhijith from Missouri, who incorporated local catfish into his recipe, and 12-year-old Grace from West Virginia, who picked the vegetables in her dish from a community garden.

Amidst nutrition facts, ingredient lists, and dietary claims on food packages, “organic” might appear as one more piece of information to decipher when shopping for products.  Understanding what the organic label means can help shoppers make informed purchasing choices.

Organic is a labeling term found on products that have been produced using cultural, biological, and mechanical practices that support the cycling of on-farm resources, promote ecological balance, and conserve biodiversity. The National Organic Program – part of USDA’s Agricultural Marketing Service – enforces the organic regulations, ensuring the integrity of the USDA Organic Seal.

Consumers can find certified organic products at most grocery stores and demand for organic products continues to increase, with U.S. retail sales valued at more than $43 billion in 2015.  Organic products are grown, raised and produced by over 31,000 certified operations, and many of those operations receive higher prices, or premiums, for their products.

Recently, USDA’s Economic Research Service (ERS) issued a report entitled Changes in Retail Organic Price Premiums from 2004 to 2010.  The report highlights the retail price premium charged for organic foods compared to conventional products.  For the report, ERS used a virtual shopping basket of 17 products and data collected from Nielsen scanners to calculate the organic prices and how they changed from 2004-2010.

What are you doing August 7 through 13? That’s National Farmers Market Week – a time to celebrate the farmers, ranchers and local food businesses, as well as the communities that support them. USDA Secretary Tom Vilsack has officially declared August 7 through August 13, 2016 as the 17^th annual National Farmers Market Week, highlighting the key role that farmers markets play in bringing communities together around agriculture. And with more than 8,500 farmers markets around the country, there are lots of opportunities to celebrate!

I will be celebrating that week by visiting markets across the nation, before wrapping up the week at the USDA’s Farmers Market in Washington, D.C., on Friday, August 12. You can celebrate at your local market too! The National Farmers Market Directory makes it convenient to find farmers markets in your area with weekday, weekend, and evening options.