ams

The organic community needs more farmers, ranchers and handlers to produce everything from organic vegetables to organic grains to organic meats. Consumer demand for organic products continues to grow, with retail sales hitting over $39 billion in the United States in 2014 and over $75 billion worldwide.

USDA’s National Organic Program, part of USDA’s Agricultural Marketing Service (AMS), has overseen the organic sector since 2002. Since that time, the number of certified organic operations in the U.S. has increased to more than 21,700 — nearly a 300 percent increase.

At USDA’s Agricultural Marketing Service (AMS), our 4,000 employees work hard every day to support the country’s diverse agricultural operations. Whether it’s individual farmers or international businesses, we have a long tradition of collaborating, innovating, and evolving to keep American agriculture competitive in the global marketplace.

As part of Public Service Recognition Week, I would like to introduce you to some of our employees and tell you about the remarkable work they do each and every day.

Get excited—we sure are! Friday, May 6, is the opening of the 21^st season of the USDA Farmers Market in Washington, D.C.  This means USDA employees and others who work nearby, residents of the city’s Ward 2, and tourists visiting the National Mall can once again shop at the USDA Farmers Market at 12^th Street and Independence Avenue, S.W., starting next Friday, May 6, at 9 a.m.

We’re thrilled to have more farmers and growers participating than ever before. Farmers and growers participating for the first time include Chocolates and Tomatoes Farm and Spiral Path Farm, both of which are certified organic farms that offer community supported agriculture (CSA) pick up; EcoFriendly Foods, which has packaged and ready-to-eat meat and poultry products from animals raised without steroids, antibiotics, and hormones; King Mushrooms, which offers fresh varieties of oyster, button, and other mushrooms; and Stonyman Gourmet Farmer, which has small-batch, handmade cheeses and farmhouse foods.

Since the beginning of April 2016, USDA has celebrated the success of small and mid-sized farmers in conjunction with local and regional food systems.  USDA officially kicked off Know Your Farmer, Know Your Food (KYF2) Month by not only announcing a number of new initiatives, but also highlighting the vast array of accomplishments achieved by our stakeholders, grantees, employees and more.

KYF2 Month is soon coming to a close.  However, we still have a few announcements up our sleeves.  Today we’re rolling out the revamped Know Your Farmer, Know Your Food website.  The site was redesigned to offer a more user-friendly experience that makes it easier to navigate the wealth of USDA and partner resources. Using updated web standards and visuals to optimize the user-experience, we’ve reorganized the information and gathered new content.  In short, the KYF2 website has become an even better a one-stop-shop for information on USDA’s local and regional food systems work.

More and more farmers are entering the organic market. Just last year, the number of certified operations in the U.S. grew by almost 12 percent - more than double the growth rate of 2014. So how do farmers, ranchers, and food processors make the transition to organic? We talked to one farming family about their experience, learning how they used USDA programs to help with the transition process.

Conner Voss got his family farm certified organic in 2015. Diggin’ Roots Farm is a diversified fruit, vegetable, and livestock operation in Molalla, Oregon, midway between Portland and Salem. “We sell our product direct – through a CSA, at a local farmers market, and direct to restaurants – and our customers kept asking about our growing practices,” said Conner. “We wholeheartedly believe in the practices and philosophy of organic production, and certification offers a quick and easy starting place for our conversations with our community. Beyond that, being certified is a way for our small farm to actively engage in the larger organic movement by helping define and shape what organic is.”

The mission of the National Organic Program (NOP) – part of USDA’s Agricultural Marketing Service – is to protect the integrity of the USDA organic seal.  Consumers look for and trust the organic seal because they know that USDA stands behind the standards that it represents.  In addition to setting robust, meaningful standards that organic businesses are required to follow, the NOP also defends the organic seal by taking appropriate enforcement actions if there are violations of the USDA organic standards.

The NOP reviews all complaints alleging violations of the USDA organic regulations and takes enforcement actions, as needed, to bring businesses into compliance.  Anyone can file a complaint by following the process at How to File a Complaint about Violations of the Organic Standards.  In addition to investigating alleged violations by uncertified operations, the NOP works with certifiers and international organic trade partners to investigate alleged violations by certified operations.

Earlier this month, my agency – the Agricultural Marketing Service (AMS) – released data showing that there are now more than 21,000 certified organic operations in the United States, and more than 31,000 around the world.  These numbers represent an increase of almost 12 percent between 2014 and 2015, continuing the trend of rapid growth in the organic sector as consumer demand grows.

It’s not just the numbers themselves that are exciting, though.  The announcement also marks the first time we released the data through the recently launched Organic Integrity Database, a modernized system for tracking certified organic operations.  In the past, AMS’s National Organic Program (NOP) published the number of certified organic operations once a year, using data submitted annually by accredited organic certifying agencies.

Earlier this week, the USDA’s Agricultural Marketing Service (AMS) hosted a webinar on an exciting new initiative to provide unbiased market data to users digitally. Called the Market Analysis & Reporting Services (MARS), this dynamic, innovative technology will assist USDA Market News in collecting and distributing information electronically from remote locations, by combining reporting from all commodity areas (Livestock, Cotton, Specialty Crops, and Dairy) into a single platform.

This modernization effort will improve the transparency, speed, accuracy, and flexibility of this vital service and allow Market News to continue to expand its services to agricultural market participants.  To ensure that our changes meet your needs, we are conducting focus groups and welcome you to participate.  Your input will enable Market News to speed data flow from the agricultural markets, to agency analysts, and to the public, allowing users to create unique content.

At the Agricultural Marketing Service and across USDA, we often talk about the fact that the face of American agriculture is changing. The ranks of our farmers, especially young and beginning farmers, include a growing number of women, people of color, veterans or folks in their second careers. So-called “traditional” agriculture defies the term as it pursues new strategies, new products, and new markets. Across the country, agriculture is diversifying and evolving to meet changing consumer demands.

I saw the new face of agriculture last week during travels to Illinois and Indiana. My first stop was a roundtable on Women in Agriculture held at FarmedHere in Bedford Park, Illinois, about 15 miles from Chicago. Twenty or so women gathered to talk about their farming goals and to hear about how USDA could support them. This topic is close to my heart – I’m a New Hampshire native, a state with the second highest percentage of women farmers in the country. The women around the table with me represented the new face of ag, but so too did the setting – an indoor, vertical farm that produces basil and microgreens in a facility designed to reduce energy costs and shrink the carbon footprint of growing food.  FarmedHere is managed by Megan Klein, an attorney by training who found her calling in urban agriculture and became part of this “new face.”

The mission of the National Organic Program, part of USDA’s Agricultural Marketing Service (AMS), is to protect the integrity of USDA organic products in our country and throughout the world. This means clearly defining what it means to be organic and enforcing those rules.  Consumers look for and trust the organic seal because they know that USDA stands behind the standards that it represents.

Today, USDA is taking action by announcing that we will soon publish and invite public comment on a proposed rule regarding organic livestock and poultry practices.  It’s an important step that will strengthen consumer confidence in the label and ensure that organic agriculture continues to provide economic opportunities for farmers, ranchers, and businesses around the country.