local food

America’s hunger for locally and regionally grown food has become a $7 billion-per-year market.  That means more consumers are savoring farm-fresh food, and more farmers—especially small and mid-size farmers—are profiting from new markets for their products.  It also means that a trove of useful pricing and volume data about local and regional food markets is now available, ready to be collected and analyzed.  Thanks to the 2014 Farm Bill, USDA is making that data available to farmers and businesses of all sizes for free and helping to level the playing field.

USDA Market News has created a new series of market reports on locally or regionally produced agricultural products.  The reports—covering products from all commodity areas—are all available on the Local & Regional Food Marketing Information web page, which provides farmers, other agricultural businesses, and consumers with a one-stop-shop for market and pricing information for local and regional food outlets.  Three report categories are now online:

Every time I explore a farmers market I become a kid again. It brings back memories of snacking on sun-ripened figs from my backyard with dad or squeezing for perfectly ripe tomatoes at the neighborhood farm stand with mom. The existence, uniqueness and vibrancy of farmers markets can be a positive experience full of exploration and deliciousness for any age. It sure is for me.

USDA is committed to helping all of America’s children, families and communities not only have access to healthy affordable food, but form positive associations with these healthy foods. Visiting a farmers market offers a unique learning environment where you can be introduced to fresh, local produce; a variety of sights, tastes and smells; as well as meet neighbors, farmers and vendors.

A recent trip back home to Louisiana sparked memories of a simpler time when old trucks full of fresh produce rumbled down dusty roads to deliver goods to the local market. The 2012 Census of Agriculture tells us that 50,000 farmers and ranchers nationwide are now selling to local retailers and that 150,000 of them are selling their products directly to consumers. Although these farmers and ranchers are still using this direct approach, the agricultural industry is certainly more dynamic today.  This means that producers need to follow a strategic business model.

The reality is that food can go through a lot of steps to reach the consumer. Before it is served on the table, food travels from the field to the truck to the packing house to the store. My agency, the USDA’s Agricultural Marketing Service (AMS), has many programs that support business entities involved in the food chain, including farmers markets and food hubs. For example, we invest in projects that help farmers and businesses understand emerging trends, create new markets, and stimulate our nation’s rural economies.

The Census of Agriculture is the most complete account of U.S. farms and ranches and the people who operate them. Every Thursday USDA’s National Agricultural Statistics Service will highlight new Census data and the power of the information to shape the future of American agriculture.

West Virginia’s climate and topography earned our state the Mountain State nickname. Our rugged mountains also ensure our agricultural community remains extremely diverse. Since West Virginia was admitted to the Union on June 20, 1863, farms have been the backbone of the state. According to the first agricultural census, conducted in West Virginia in 1870, there were 39,778 farms with 8,528,394 acres in production, with an average farm size of 214 acres. In the 2012 Census of Agriculture there were 21,480 farms in West Virginia with 3,606,674 acres in production, with an average farm size of 209 acres.

Unlike in many other states, West Virginia’s small farms (those farms selling less than $250,000 in agricultural products) account for nearly 29 percent of total farm sales in 2012, contrasting the US average of 11.1 percent. An even more telling statistic is that nearly half of sales of agricultural products were from farms selling less than $1,000,000, compared to the U.S. average of 33.6 percent. West Virginia has one of the highest ratios of small farms to total number of farms based on the 2012 Census of Agriculture.

Across the country, food banks are committed to providing healthy food for those in need. Food banks also have a vested interest in building stronger local economies and creating additional opportunities for the communities they serve.

There are currently more than 200 food banks in the country, with more than 63,000 affiliated agencies like (food pantries and shelters). This network distributes more than 2.5 billion pounds of food to needy Americans each year.

Strategic integration of local foods into a food bank's operation is one way to create economic opportunities for farmers and provide fresh food to families and children. This is especially important in rural areas, which have rich agricultural assets but tend to experience higher poverty rates than metropolitan areas.

Many consumers want to “buy local” and support their local economy with their purchases. When local food marketing opportunities exist for rural producers, they cause ripple effects throughout the rural economy.

The 2012 Census of Agriculture results indicate that nearly 150,000 farmers and ranchers nationwide are selling their products directly to consumers, and 50,000 are selling to local retailers. Today, local food is a more than $7 billion industry and growing, according to industry estimates. The excitement around this market is drawing young people back to rural communities, generating jobs, and improving quality of life.

Red, white, and blue balloons soared high above the bounty of fresh fruits and vegetables from local farmers and vendors at the opening of the 19^th season of the USDA Farmers Market.  With echoes of the Star Spangled Banner played by the “President’s Own” Marine Band, we celebrated the service of our men and women in uniform, reaffirming USDA’s commitment to supporting veterans and active-duty service members.  We also celebrated several points of intersection between American agriculture and the military community.

From our partners and stakeholders who joined us for the event, we saw amazing generosity and dedication to improving the lives of military families.  Burpee Seed Company handed out thousands of Welcome Home Garden Project seed packets, bringing the healing gift of gardening to thousands of heroes.  With over 165,000 families participating and over 1.8 million seed packets distributed over the last two years, their efforts to provide healing, comfort and homegrown foods are truly inspiring.

I love farmers markets. The vibrant colors, enticing smells, and vivacious people make me feel so very alive and happy. Local markets also work to bring communities together.  I have been to a number of farmers markets across the U.S., but my favorite one is located right here in Washington, DC—in fact, it’s right here at USDA.

My agency, the Agricultural Marketing Service, is proud to host the USDA Farmers Market each week, building connections to the vendors, customers, and surrounding community.  Tomorrow, June 6, the USDA Farmers Market opens a new season with a salute to our military, veterans and American agriculture.   We will not only celebrate the bounty of the market, but will also thank our military for serving with valor, courage, and distinction.

How is investing in regional food economies an investment in rural America? How can rural America benefit from the growing demand for local food?  How are local food systems supporting the economy in your town?

On Monday, June 9 at 12:45 ET, the White House Rural Council will host Regional Food Economies: Building Market Opportunities for Rural America, a conversation between USDA Secretary Tom Vilsack, US Department of Transportation Secretary Anthony Foxx, Dan Carmody of Detroit's Eastern Market Corporation, and Melissa Rivers of the East Arkansas Planning and Development District moderated by Doug McKalip of the White House Domestic Policy Council.

Located in Virginia’s horse country, just an hour outside of Washington, DC, is the historic town of Middleburg. Deeply embedded in the town’s roots is a vibrant agricultural sector that is the driving force behind this small community’s success. Each Saturday morning from the spring through the fall, you can find a variety of fresh fruits, vegetables, meats and baked goods at the Middleburg Community Farmers Market (MCFM). Raising the market’s visibility is vital to its continued success, so the MCFM recently updated its information in the USDA’s 2014 National Farmers Market Directory – connecting customers to fresh, quality items produced by its local farmers.

The directory, maintained by the Agricultural Marketing Service, is designed to provide consumers with convenient access to information about your farmers market listing including: market locations, directions, operating times, product offerings, accepted forms of payment, and more. Thousands of farmers market managers around the country are taking a few minutes to update their market listing.