local foods

“How many of you like vegetables?”  The question posed to a gathering of Choctaw children in a garden in rural Mississippi elicits skeptical responses.  But upon sampling the fresh produce harvested with their own hands, however, the children’s stereotypes of disgust turn to surprises of delight.  A young boy taking a giant bite out of a juicy tomato could be the poster child for the vibrant red fruit.  A pair of sisters declares cucumbers as their favorite.  The newly adventurous children are even willing to taste raw eggplant…Now that’s impressive.

Through a summer program made possible by a Food Distribution Program Nutrition Education (FDPNE) Grant from the Food and Nutrition Service, 150 children from the Mississippi Band of Choctaw Indians were able to get up close and personal with fresh fruits and vegetables.  Twice a week, children ages 6-18 from the Boys and Girls Club and the Tribal Youth Court participated in the lifecycle of planting, picking, and preparing produce.  The week my colleagues and I visited the Choctaw Indian Reservation, the children scattered seed for iron clay peas, witnessed the hustle and bustle of a farmers market, and learned how to dice vegetables for a salsa recipe.

The 15^th Annual National Farmers Market Week is off to a great start!

Farmers markets connect and unite people living in urban and rural environments, provide access to fresh, healthy and delicious foods, and—best of all—put a face to the farmers and ranchers who produce their wonderful wares. We, in turn, can support farmers and local communities with our purchases.

This summer, USDA is highlighting partnerships to invest in the future of rural America. Our partners work with us year after year to leverage resources and grow economic opportunities. They are the key to ensuring our rural communities thrive. Follow more of our stories on Twitter at @USDA or using the hashtag #RuralPartners.

Strong local and regional food systems are anchored in durable relationships. The USDA is proud to work closely with organizations and individuals and other entities across the country who are dedicated to building the networks and infrastructure local food systems need.  One partnership in the making is with the Sustainable Agriculture and Food System Funders (SAFSF).  SAFSF is a network of over 85 grantmakers supporting sustainable agriculture and food systems. Established in 1991, SAFSF has been a philanthropic leader in local and regional food system development.

Recently, SAFSF held their 12^th annual meeting in Denver, Colorado. The meeting allowed USDA Know Your Farmer Know Your Food team members to interact with foundation leaders as part of our ongoing effort to explore ways USDA programs can leverage non-government funds more strategically.  The agenda included site visits to local food projects where public-private partnerships can make a difference.

Rivers, roads and rails—the shortest distance between two points is not always a straight line. Finding the best path forward can be difficult as city traffic gets worse each year, frustrating commuters and thwarting deliveries. Also in the transportation mix are farmers traveling the same roads trying to bring the freshest produce to city markets.  With the $7 billion-per-year market for local and regional food continuing to grow, more and more goods are being transported along local routes.

Developing creative ways to navigate transportation challenges is critical for farmers and consumers alike to meet the increasing demand for local and regional food.  Farmers relying on local and regional food systems may not have the scale or capacity to use established food freight systems. That’s why USDA’s Agricultural Marketing Service (AMS) has taken a fresh look at food distribution issues, especially for the local and regional markets.

Quickly assembling tortilla wraps for hungry students is a hard job. I learned this first hand recently at Stone Spring Elementary in Harrisonburg, Virginia. Mary Lou, Ott and Jean, the cafeteria staff responsible for preparing and serving school meals every day, took control of the kitchen, quickly assembling 300 turkey wraps while I clumsily tried to keep up.

But while I found the prep work to be challenging, I learned that products from USDA, such as the lean turkey in the wraps, make it easier for schools to buy local foods. USDA purchases over $1 billion of food from American farmers for school meal programs every year. Known as USDA Foods, these American grown products include fruits, vegetables, dairy, whole grains, lean meats and poultry.

This post is part of the Science Tuesday feature series on the USDA blog.  Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.

As economists, we recognize that people respond to incentives, and prices are among the strongest incentives. So as the price of something falls, people will generally purchase more of it. It’s a principle that policymakers and health advocates sometimes apply to encourage healthy dietary choices—such as eating more fruits and vegetables. The Agricultural Act of 2014 sets up a new grant program to support projects that encourage participants in USDA’s Supplemental Nutrition Assistance Program, or SNAP, to buy more fruits and vegetables. The grants will provide Federal matching funds to nonprofit and governmental organizations for projects that reduce the cost of fruits and vegetables to SNAP recipients. Many of these efforts currently focus on increasing SNAP recipients’ buying power at farmers’ markets.

No one would ever accuse me of being a trend-setter—especially my kids.  But I’m proud to say that I’ve been part of the local food movement my whole life. I grew up on a family farm in New Mexico.  For us, local food wasn’t really a trend or a movement.  It was how we made our living.  By growing, raising and selling our food throughout the year, we connected to other farmers, ranchers and our neighbors.

More American families are making a conscious decision to eat healthier and buy local foods.  Many farmers and producers are combining their hard work with innovative practices like hoop houses and new marketing opportunities like food hubs.  These are two examples of modern approaches that are helping extend growing and selling seasons and bringing farmers and suppliers together to meet the increasing demand for local foods.

At USDA, we know that local and regional food systems are an important part of America’s diverse agriculture sector.   Local and regional food is a multi-billion dollar market opportunity for America’s farmers, ranchers and food businesses. From the produce vendor at one of the nation’s 8,100 farmers markets to the operating  220 food hubs across America to the robust farm to school activities in each state,  the expanding market opportunity for local and regional food continues to gain momentum

USDA stands ready to aid and assist America’s farmers and ranchers who want to participate in this growing sector. We’ve been coordinating our work via the Know Your Farmer, Know Your Food Initiative. However, our ability to continue supporting the local and regional food marketplace is at stake without the passage of a Food, Farms and Job Bill.

One very important reason for Congress to expedite work toward a new Food, Farm and Jobs Bill is to continue today’s rapid growth in local and regional marketing opportunities for American agriculture.

From local farmers markets to regional food hubs, these new opportunities benefit a wide range of Americans from all walks of life.

They benefit farmers and ranchers who are looking to start selling locally or scale up to regional sales. Farmers markets and regional food hubs have a particularly positive impact for small and limited-resource producers. Sales of local foods are growing rapidly, creating a multibillion-dollar market opportunity for producers.

Looking for ways to brighten your meals? Stock up on goods from your local Farmers’ Market! Or try out your green thumb by growing your own food.

Gardening and agriculture go hand in hand with MyPlate. When planning a garden, start by thinking about foods that adapt well to the cool, fall season.  Many vegetables that are planted in the summer produce their best flavor when harvested in the fall such as broccoli and carrots.  This way you can focus on ingredients that are both flavorful and easy on your budget.