Strategic Initiatives
The Office of Partnerships and Public Engagement supports a wide variety of Presidential, Congressional, and Secretarial initiatives. Through the OPPE’s Strategic Framework, OPPE will foster greater public awareness of, and engagement, in Secretary Rollins’ five priority policy pillars; Farmers First, Rural Revival, Fighting Lawfare (PDF, 11.1 MB), Farm Security is National Security (PDF, 1.2 MB), and Make America Healthy Again.
Farmers First
FOCUS: Secure agricultural export opportunities, strengthen the farm safety net, cut red tape, and prioritize small and family farms, of which comprise 86% of U.S. farms— all of which will ensure the next generation of farmers and ranchers can thrive.
Rural Revival
FOCUS: Revitalize rural communities through implementing the One Big Beautiful Bill Act, through targeted federal investment, reducing red tape, leveraging private sector partnerships, and leveraging state and local partnerships. This will ensure lasting economic growth in rural America.
Fighting Lawfare
FOCUS: Combating government overreach, defending private property rights, and reversing unjust actions against farmers and rural landowners, building on successes like the Maude Family, Andy Henry, and others.
Farm Security is National Security
FOCUS: Protecting America’s farmland, food supply, and agricultural infrastructure from foreign adversaries, cyberattacks, pests, and supply chain disruptions to safeguard national security.
Make America Healthy Again (MAHA)
FOCUS: Addressing the chronic disease epidemic by restoring integrity to nutrition programs, improving food quality, and leveraging farmers to promote health, especially for youth and families. Driving awareness and policy advocacy for whole foods, reduced additives, physical fitness, and chronic disease prevention.
For more information on these initiatives, please contact us at:
Phone: 202-720-6350
Email: partnerships@usda.gov