Skip to main content


facebook icon   twitter icon   print icon

Make your content work for you

Your website exists to deliver good content to your visitors. In order to accurately represent the voice of your organization digitally, you need to understand the content you have, what information your customers are accessing, and how it speaks to them.

  • Translate your website customers’ needs and behaviors into the guideline for your site’s information architecture—how your content is organized for use
  • Understand how to evaluate your content and perform a content audit
  • Learn how to assess your website content for Search Engine Optimization (SEO)
  • Know how to turn your analytics and customer insights into concrete steps for improving your SEO

Previous: Analytics Plays  Next: Content Plays

This page was last updated July 31, 2019.

A quote and thumbs up icon

The USDA Digital Strategy is being produced iteratively and relies on feedback from you to tell us what content you need to see, as well as what is and isn’t working. To send feedback, email us at