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Getting accurate, consistent website data

Ensure that your web analytics are providing an accurate picture of what your website customers are doing, so you can make the best data-driven decisions on how to adjust and improve your websites.

  • Fix issues and standardize your analytics
  • Understand customer behavior on your website to identify problems and opportunities
  • Customize your analytics to ensure you’re tracking progress to achieving your business goals
  • Adjust your regular reporting so you’re making actionable, data-driven recommendations
  • The 21st Century Integrated Digital Experience Act (IDEA) lists requirements (including some outlined here separately) that new and redesigned websites must: 

    Sec. 3(a)

    1. Comply with Section 508 accessibility requirements

    2. Have consistent appearance

    3. Not overlap with or duplicate legacy websites

    4. Have a site search feature

    5. Use industry-standard secure connection (https)

    6. Be designed around user needs based on qualitative and quantitative data 

    7. Have an option for a more customized digital experience

    8. Be fully functional on common mobile devices

    Section 3(b)(2)(A) 

    • Report to Congress their agency’s most-viewed or most-utilized websites and services


    Sec. 3(e)

    • Comply with U.S. Website Standards (the U.S. Web Design System)

  • OMB M-17-06, Policies for Federal Agency Public Websites and Digital Services (PDF, 1 MB) requires federal agencies to implement the DAP javascript code on all public facing federal websites.

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This page was last updated July 31, 2019.

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The USDA Digital Strategy is being produced iteratively and relies on feedback from you to tell us what content you need to see, as well as what is and isn’t working. To send feedback, email us at