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USDA Celebrates National Farmers Market Week

Posted by Betsy Rakola, Associate Deputy Administrator, Transportation and Marketing Program, Agricultural Marketing Service, USDA in Farming Initiatives
Jul 29, 2021
National Farmers Market Managers Survey infographic

The Secretary proclaimed the first week of August as National Farmers Market Week (PDF, 146 KB) as a way to champion the direct-to-consumer producers, market managers, and customers that make their communities come alive during market days.

Local and regional food systems – including farmers markets – are critical to the future of the nation’s food system.

Farmers markets provide a unique low-barrier entry point for beginning farmers and ranchers. By selling directly to the consumer, farmers markets can provide higher returns for farmers and ranchers, and the evidence shows (PDF, 9.6 MB) that these new farm businesses survive longer than new farm businesses selling strictly wholesale.

From live music to dancing vegetables, farmers markets offer an opportunity to learn more about your food source and find fun entertainment. Markets foster relationships between producers and consumers and create a hub of activity at the center of a community.

Not to mention, during the pandemic as some longer supply chains struggled, farmers markets remained an essential source of safe and healthy food. Generally, they were able to pivot quickly, become charitable food donation and distribution points, stand up online marketplaces, and adapt to public health requirements.

The 2019 National Farmers Market Managers survey shows that there are more than 8,000 farmers markets across the country.

The results showed farm-level benefits for farm vendors, including:

  • 67% increased overall production.
  • 33% increased the number of workers employed on the farm.
  • Nearly 40% were able to sell imperfect products that would otherwise go unsold.
  • 77% diversified the types of agricultural products they grew.

Farmers markets play a critical role in our communities connecting producers and consumers, strengthening nutrition security and contributing to a fair, competitive, distributed, and resilient food system.

Category/Topic: Farming Initiatives