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USDA wants to make it easier for you to make and keep your website focused on providing the best experiences to your customers: the American agricultural producers and consumers who rely on your sites. Our Digital Strategy site does this by: Clearly outlining the multiple mandates your website must...

Methods and best practices for getting to know your customers Customers use many different channels to reach USDA information and services. As USDA employees, we must understand our customers: What they need, how they use these channels, and how we should talk to them. By doing user research, we can...

Getting accurate, consistent website data Ensure that your web analytics are providing an accurate picture of what your website customers are doing, so you can make the best data-driven decisions on how to adjust and improve your websites. Goals Fix issues and standardize your analytics Understand...

Make your content work for you Your website exists to deliver good content to your visitors. In order to accurately represent the voice of your organization digitally, you need to understand the content you have, what information your customers are accessing, and how it speaks to them. Goals...

Making your site available to the widest possible audience USDA is committed to providing access to web pages and content for the largest possible group of individuals, including people with disabilities. The best way to make your content accessible is to create it with accessibility in mind...

Build usable products Clean code, consistent components, security, and accessibility are just a few of the considerations that you must address in your development process. Use these USDA guidelines as a starting point as you build and update your digital products. Goals Leverage existing code...

Does your site look like a USDA website? OneUSDA isn’t just a slogan: It also communicates that all USDA agencies are part of an organization singularly unified in serving the American agricultural producer and consumer. By following USDA’s brand identity, you reinforce that message and provide a...